Modern technologies have become a familiar feature in experiencing our cultural heritage. Theatre and music performances are by their very nature “immersive”, and it is only one step from the physical to the virtual experience. Auralisation – the technique of creating virtual soundscapes in 3D models that mirror the exact same sound environment as the real venue – takes a listener to a concert or an opera in a virtual environment, move around in the space and experience how architecture influences sound and allow to find out what that same concert sounds like in another venue.
With the project AURA, music and opera houses in Berlin, Florence and Lviv – supported by tech and marketing partners – strive to tap into the potentials that auralisation opens up for music performing arts and establishments. Three use cases will show auralisation experiences with 3D-models of the music venues, creating perfect replica and producing exciting new ways of experiencing music. A guideline for the auralisation of virtual spaces will be compiled for organisations and artists that plan to auralise cultural venues, using the models and best practice examples created with AURA as demonstrations for different conditions. Moreover, the partnership will develop business and marketing strategies for the sustainable use of auralisation.
AURA will reach out to the European music community with its offers, thus fostering the innovative spirit of their art directors, conductors and musicians, as well as empowering their CTOs, their marketing staff, their service suppliers, their funding and sponsoring agents. The bridge to new technologies will offer a wide range of opportunities of building new audiences, new business models, new performance practices, exciting new aural experiences. In doing so, AURA creates a model for cross-sectoral collaboration to foster creativity, to promote European heritage in new ways and to demonstrate European excellence in the world of music.
Lead by the BGZ, partners from universities and music venues in Berlin, Florence and Lviv – supported by marketing partners – will strive to tap into the potentials of new technologies for music performing arts and establishments.
Three use cases – „Auralisation and Artistic Performance“, „Auralisation and Audience Experience“ and „Auralisation and New Knowledge for the Culture Industry“ will explore auralisation experiences with 3D-models of the music venues that mirror the sound of the real music venue in a virtual environment and discover how architecture influences sound.
The good practice examples for the auralisation established with AURA invite music artists and managers to go on a journey in the virtual space, to explore how their music sounds in different virtual music venues and to make use of auralisation for exciting new ways of experiencing music that they may offer to their listeners.
PARTICIPATING VENUES: KONZERTHAUS BERLIN, OPERA DI FIRENZE, LVIV NATIONAL OPERA
Business and marketing strategies with distribution and monetisation scenarios will create opportunities for the sustainable use of new technologies to stimulate innovation and enrich the music market. Demonstrations and promotion events will encourage the usage of auralisation.
With its cross-sectoral collaboration networks, AURA will reach out to the European music community, demonstrating new opportunities for creativity, promoting European heritage in new ways, and demonstrating European excellence in the world of music. AURA will put all efforts towards making auralised music events a success story.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.