«Earth Day-2023» event was held within the project «Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency» («E-marketing») Jean Monnet Modules Erasmus+
On April 18, the first «Earth Day-2023» event was held at the marketing and logistics department for first bachelor’s level students of the of higher education. Department teachers assoc. prof. Nataliia Mashchak, assoc. prof. Taisia Nakonechna and assist. Lidiia Bolibrukh held a simulation game about the international climate negotiations «Keep Cool». Acting as mayors of the world’s megacities, students learned how to build an efficient economy that would not harm the environment and prevent global warming of 2°C in 100 years. The goal of the game was not the victory of one player, but teamwork to achieve a common goal – the golden mean between economic success and environmental protection.
On April 22, teachers of marketing and logistics department assoc. prof. Nataliia Mashchak and assoc. prof. Taisia Nakonechna held a thematic lecture «The essence of conscious consumption in various spheres of life. Conscious lifestyle» for first bachelor’s level students of the of higher education, which introduced the conscious consumption concept, demonstrated European trends in the conscious behavior implementation in the business-consumer relations field, and presented a list of conscious consumer habits and actions that students can start practicing in life.
On April 24 at 4 p.m. the final open online event of «Earth Day-2023» took place in the world cafe format on the Zoom platform.
The head of marketing and logistics department, Professor Yevhen Krykavskyi, gave a welcome speech, emphasized the event scale, which has been held annually by about 100 countries of the world for over 50 years, and also cited business decisions examples of well-known global companies for the environment benefit.
The event was moderated by Lidiia Bolibrukh, an assistant at the marketing and logistics department of Lviv Polytechnic University, scientific consultant and project academic coordinator. She emphasized the urgency of holding «Earth Day» events, that Ukraine is holding such an event together with the international community for the first time this year, as a confirmation of this the appearance of our event «Earth Day-2023: World Cafe» on the world map, presented the event program and experts. Invited experts Taras Humenyuk (e-marketing department director of the Perfect PR company, Lviv), Ruslana Pashko (Senior Developer of the Smart Business company, Kyiv), Maria Ruda (coordinator of the NGO «Mission of Sustainable Development», formerly «Clean City «).
First bachelor’s level students of the of higher education were involved in a discussion about the advantages and disadvantages of 5 relevant topics: «Circular economy», «Green business», «Conscious consumption», «Digitalization» and «E-marketing». During the discussion, valid arguments supported by facts and figures were presented, the question-and-answer session between the opponents made it possible to defend one’s own vision and increase the participants’ awareness of the event’s theme. After the discussion, the experts determined and announced the eco-battle winners in the world cafe format based on a number of criteria (analytical and critical thinking, brevity, relevance and facts reliability, persuasiveness, activity and position defense).
As a part of «Earth Day-2023» events, first bachelor’s level students of the of higher education developed «Conscious consumer guides», which were placed on Google-drive for secret voting in Google Forms for the best guide title. At the end of the event, three winners were presented.
Project team members Lidiia Bolibrukh, Taisia Nakonechna and Nataliia Mashchak express their gratitude to all participants of the Earth Day 2023 events as implementation part of the project «Dissemination of EU practices through e-marketing, conscious consumption, circular economy, resource efficiency» («E -Marketing») Jean Monnet Modules Erasmus+.
Erasmus+ is a program of international cooperation between the European Union with other countries in the world in the field of education, youth and sports, which aims to support educational, professional and personal development , for the development of innovation and strengthening of European identity and active citizenship. The program supports the possibilities of educational and academic mobility in education and for youth, projects and partnerships and development of strategies and cooperation.
